The Premium Dance Strategy
Cliff Notes Version

Brought to You by Dance Ninjas

Case Study:

Champion dance instructors, Myles and Tessa, knew they had a really powerful method of teaching students to progress faster and could do so much more if they could just get students to invest in their coaching.

Problem

They didn't know how to inspire students to take their dancing more seriously. They felt like students didn't get the value they provided and just wanted to take the cheapest lessons possible.

Solution

When they implemented the Premium Dance Strategy, they gained over 400 premium students that pay between $1,000 - $6,000 per program, and many sign up for more than one program. They've also gained an additional 900 regular students, and earned over $1 million dollars in just 3 years.

While they've always been excellent teachers, the premium dance strategy boosted their business to the very top of their industry.

So let's take a look at...

The Premium Dance Strategy

Tip: You can watch the video at 1.5 or 2x speed by clicking the gear icon (bottom right ↑↑↑)

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0:00 Intro

0:20 My Promise

1:34 The Premium Method Of Keeping Promises

5:48 Case Study & Monetary Disclaimer

6:04 Who This Training Is For

6:52 What We Will Cover

7:18 My Story - Why I Teach The Premium Dance Strategy

10:00 My Very Brief Bio

10:23 Defining The Premium Dance Strategy

11:46 The Benefits of Going Premium (aka: Why "Go Premium"?)

12:31 LaurieAnn's Experience

14:25 Boris' Experience

17:37 Additional Benefits of "Going Premium"

18:36 5 Ways To Make $115,200 per year

20:50 The 5th Way: Not All Customers Are Equal

21:18 Knowing your Annual Customer Value

25:06 Bonus Benefit of The 5th Way

25:45 The 3 Main Spheres of The Premium Dance Strategy

27:08 How The 3 Main Spheres Work Together

28:51 Details of Sphere #1: Create High Impact Premium Programs

30:59 Details of Sphere #2: Use Methods & Words That Attract & Inspire

35:30 Details of Sphere #3: Prepare Your Mind & Body To Be A Premium Dance Instructor

40:33 Question: Where do I begin?

44:16 What We Do In The "Going Premium Strategy Session"

45:20 LaurieAnn's Stages Of Growth

47:12 Question: Is it rude to go premium with such little experience?

50:02 Question: How do I make this work in a small town? - 3 Solutions

54:30 Question: How do I get more people signing up for private lessons?

56:53 Oops, messed up my hair :)

Tip: You can watch the video at 1.5 or 2x speed by clicking the gear icon (bottom right ↑↑↑).